A brand creation project that was given by the Instagram page @briefclub, Devil's Draft is a new and edgy beer company aiming to disrupt the craft beer market with its bold and devilishly delicious brews. Embracing a theme of darkness and allure, Devil's Draft seeks to appeal to adventurous beer enthusiasts drawn to unique flavours and distinctive branding.

For my approach to this brief, I wanted to explore symbols rooted in the occult, alchemy, and dark folklore to add depth and intrigue to the brand identity. Ultimately, I drew inspiration from tarot cards, which align perfectly with the essence of Devil's Draught. Each of the three flavours is represented by a unique, hand-drawn illustration based on a different tarot card. These illustrations complement the gothic typography of the logo and are highly versatile across various applications. With the vast array of tarot cards to draw from, the potential for future flavour expansions is virtually limitless.