This was a brand creation project that was given by the Instagram page @briefclub. Club Sushi is a vibrant and contemporary sushi bar that aims to revolutionise the dining experience with its fusion of traditional Japanese cuisine and modern urban flair. With a focus on fresh ingredients, innovative sushi creations, and an energetic atmosphere, Club Sushi seeks to attract a young and trendy clientele seeking a unique culinary adventure.

In creating Club Sushi's look, I steered away from the usual sushi imagery like chopsticks and rolls to help set it apart from the many other sushi brands. Instead, I opted for a playful vibe with bold orange-red colours and a fun font, topped off with a soy sauce fish illustration. I also wanted to make ordering easier for everyone so I added pronunciations for all of the dishes. That way, even if customers are new to sushi, they can confidently order without any hesitation.